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#1     10.08.2017 10:20    

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While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly was raised. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their, and shifting priorities as they move solidly into adulthood.Millennials with Kids changes how we look at this new generation of parents and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data coming from a new large-scale generational study and divulges how to:Enlist Millennial parents as co-creators of brands and items . Promote purpose beyond the conclusion . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . Plus more. Source: Ebook-free-dl.com
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