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#1     09.08.2017 22:48    

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While everybody was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their very own, and shifting priorities while they move solidly up.Millennials with Kids changes how we picture this new generation of parents and uncovers profound insights for marketers and brand strategists wanting to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data coming from a new large-scale generational study and divulges how to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond tha harsh truth . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . Plus more. Source: Ebook-free-dl.com
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